You would think that a fraudulent stuffy would be obvious, but it turns out that companies masquerading as the original Squishmallow are impressively sneaky. Fake Squishmallows Have Been Popping Up for Over a Year Any product this popular is bound to generate some fierce rivals. That's 50 million sales in only two years, including over 500 different Squishmallow characters. Kelly Toys, the company behind the snuggly, multi-sized stuffies, announced in February 2020 that they had sold 50 million Squishmallows. Over 50 Million SoldĬlearly, plenty of people share the sentiment. They’re almost velvety in texture, and they have just the right amount of give to them - somewhere between a memory foam pillow and a real marshmallow. There’s something special about Squishmallows that inspire meandering shoppers to toss one or three in their cart. My Generation Alpha 6 year old has one in her room, too, and neither of us regrets the impulse purchase. The original gray bunny Squishmallow is sitting in my bedroom right now.
They just stumbled upon them on their way to the checkout counter. Most people who bought Squishmallows back in 2017 didn’t go with the intention of toy shopping. The first Squishmallows were released by Kelly Toys in 2017.Īt the time, there were only eight characters, and they were sold exclusively at Walgreens in three different Squishmallow sizes - 8 inch, 12 inch and 16 inch. So why are there so many frauds, and how can you tell them apart from the original collectibles? Squishmallows Came From Humble Beginnings It’s getting increasingly difficult to tell if the Squishmallow you’re about to buy is the real deal. Knock-offs and fake Squishmallows abound on Amazon and other online marketplaces. It’s like the Beanie Baby craze all over again.īut with success comes side effects. Squishmallows are a line of ultra-soft, pillow-like stuffed animals that have taken the toy world by storm. Wouldn’t it be great if there was a stuffed animal as cute as a real animal but as plush as a pillow? Good news.
SQUISH MELLOW HOW TO
How could something so cute be such a lie? Here's how to tell if your Squishmallow is legit or a fake.
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